Company News

Shiseido To Launch U.S. E-Commerce Site

New e-commerce site in China to debut as well.

In a bid to expand its market share and increase its business in the lucrative U.S. cosmetics market, Shiseido Co. is set to launch its long-expected U.S. e-commerce site in the second half of this year, followed by an online site in China, according to its head of international business.

The move is a crucial component of Shiseido’s effort to globalize its business and increase the proportion of sales abroad—an even more urgent task now, given that domestic consumption in Japan is expected to decline following the country’s devastating earthquake and tsunami, according to company executives.

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